My background blends customer experience, creative thinking, and strategy.

In Italy, I started working in hospitality and sales at a young age, where I developed strong communication skills and learned how to understand what people truly want, not just what sells. This foundation shaped the way I approach audience research today, helping me create content that speaks directly to the right people.

In London, I grew within the same company from staff member to store manager, and later into a Research & Development role. There, I analysed customer behaviour and trends to develop new products; an experience that now translates into how I research, plan, and refine content strategies for my clients.

Alongside this, I completed a degree in History of Art with Curating while working full-time, which strengthened my eye for visual storytelling and consistency. I see social media as a curated space, where every piece of content contributes to a larger, cohesive brand narrative.

After moving to Australia, I formalised my marketing knowledge and began applying my combined experience in real-world projects. Since then, I’ve worked closely with clients to build content systems that are aligned, strategic, and designed to support long-term growth.