Your Questions, Answered.
Everything you need to know before we write our first chapter together.
Frequently Asked Questions
SECTION 1: Working Together
-
A good starting point is asking yourself how much you want to be involved in your social media day-to-day. If you want a clear strategy you can run yourself, The Prologue is your chapter.
If you want content created for you but still want control over when and how you post, The Plot Twist is the match.
If you want to hand it over completely and focus on writing, that's The Happily Ever After.Still not sure? Book a discovery call — we'll figure it out together.
-
Yes, completely free. It's a relaxed 30-minute to 1-hour conversation where we talk about where you are right now, what's not clicking, and what you'd like your social media to do for you and your books.
No pressure, no pitch, just a chance to see if we're a good fit. You'll fill in a short questionnaire beforehand so we make the most of our time.
-
Once you've decided on a package, I'll send you a contract, an invoice, and a deep-dive brand questionnaire. This is where I really get to know you, your voice, your readers, your genre, your goals.
The more you share, the more everything I create will feel unmistakably like you. From there, your timeline begins and I'll keep you updated at every stage. -
Less than you'd think, that's the whole point.
For ongoing packages, the main input happens at onboarding and during the approval stage each month, when you review the content before anything goes live. Beyond that, I handle the rest.
You're always welcome to share ideas, updates, or things you'd like included, but you'll never feel like social media is your problem to solve.
SECTION 2: Content & Process
-
I do. Every caption is written based on your deep-dive questionnaire, your author voice, your genre, and your readers. The goal is always for your audience to feel like they're hearing from you, not from a social media manager.
Plus, before anything goes live, you'll review and approve everything, and you can always request changes.
-
Always. Nothing is published without your sign-off. Each month I'll send you your content for review, you go through it, request any tweaks, and give me the green light.
For Full Management clients, once you've approved, I take care of scheduling and publishing so you don't have to lift a finger.
-
The base packages cover Instagram and Facebook. TikTok, Pinterest, and other platforms are available as add-ons — just mention it in your application or discovery call and I'll include it in your proposal.
-
Absolutely. A round of revisions is included in every monthly cycle. The brief you give me at onboarding is designed to minimise back-and-forth, but if something doesn't feel right, we fix it.
-
Your content will be sent for approval during Week 3 of each monthly cycle, giving you time to review before the new month begins. The exact timeline is confirmed at onboarding based on your start date.
-
Because strategy takes time to build momentum. The first month is about establishing your foundation. The second is where patterns start to emerge. By the third, we have real data: what's resonating with your readers, what's driving growth, what to double down on. A single month doesn't give us enough to work with.
Three months gives your social media a genuine chance to grow.
-
We review your performance together and talk about what's next. Most clients continue, either on the same package or with adjustments based on what we've learned.
If you decide not to continue, there's no pressure and no penalty. You leave with a strategy, content, and a social media presence that's already working harder for your books.
-
Invoices are issued monthly, in advance, at the start of each cycle. Payment is due within 7 days of the invoice date. For one-off services like The First Look and The Prologue, payment is required before work begins. All prices are in Australian dollars.
-
I understand that life and publishing schedules don't always cooperate. Early termination is covered in your individual service contract — in short, payment is required for any work completed up to the point of ending the agreement. If you need to pause, get in touch and we'll have a conversation about what's possible.
SECTION 3: Commitments & Payments
SECTION 4: Practical Details
-
Yes. While Ancona Creative is based in Melbourne and primarily works with Australian and English-speaking authors, location is no barrier.
All communication happens online, and packages are priced in AUD.
If you're paying from overseas, your bank or payment platform will handle the currency conversion. -
Australian Eastern Time (AEST/AEDT depending on the season). I aim to respond to all messages within one business day. For clients in significantly different time zones, we'll agree on a communication rhythm that works for both of us at onboarding.
-
It depends on what we're doing. Email and video calls for anything that matters in writing — contracts, content approvals, reports, and onboarding.
WhatsApp for quick ideas, day-to-day check-ins, and the kind of message that doesn't need a subject line.
And if you spot something on social media that feels right for your brand, send it my way — that's exactly the kind of thing I love to see.
-
Start with the contact form — it's the easiest way to ask a quick question and get a personalised answer. If your question needs more context or turns into a bigger conversation, we can always set up a discovery call from there.