You wrote the story.
Let's find it the readers it deserves.
You didn't fall in love with writing so you could spend your evenings stressing about Instagram.
You fell in love with it because of the way a story can pull someone out of their own life and into another. Because of the feeling when two people finally find their way to each other after everything that tried to keep them apart. Because you have worlds inside you that need to exist and readers out there who need them too.
But somewhere between finishing a chapter and closing your laptop, there's this other thing.
The thing that asks you to also be a content strategist, a copywriter, a brand expert, and a consistent presence online…
all before you've had a second cup of tea.
And you're tired. Not just physically.
The kind of tired that comes from pouring everything into your writing and then being asked to pour even more into something that doesn't come naturally, doesn't feel like you, and never quite seems to work the way it does for everyone else.
Here's what I want you to know.
That exhaustion isn't a personal failing. It's what happens when a creative person is handed the wrong tools for the job.
Your story deserves to reach the readers who are waiting for it.
You just shouldn't have to run yourself into the ground to make that happen.
That's where I come in.
Ciao, I'm Sara,
A hopeless romantic, a lover of stories in every form, and the social media strategist behind Ancona Creative.
I was born and raised in Ancona, Italy: a city on the Adriatic coast that shaped my love of art, culture, and the kind of beauty that makes you stop and stare. That's where the name comes from. Not just a business name, but a piece of home I carry with me everywhere.
I studied History of Art with Curating , which taught me something that still drives everything I do today:
Every great work of art exists to tell a story, to create a world, to give people somewhere to belong.
Sound familiar?
The face behind Ancona Creative
My journey
I've always been a reader, always gravitating towards stories where the main character had been through the kind of struggles that make you wonder how they'll ever find their way through. And yet, somehow, they always did.
Their HEA wasn't handed to them, they earned it.
Per aspera ad astra. Through struggle, you reach the stars.
That Latin saying has followed me through my own story too. I left Italy, lived in the UK, and eventually moved to Australia for love, as any good romance protagonist would. And like any great second act, it came with its own plot twist: starting over in a new country, rebuilding from scratch, and figuring out what came next.
So I did what I do best. I studied. I picked marketing because I'd always been fascinated by consumer behaviour and the way people connect with brands online. And when it came to choosing who I wanted to work with, it was never a question.
Creatives. Authors. The people who build entire worlds out of words and share them with strangers who need them.
Because I've been that reader. The one who needed a story to hold onto.
Why romance authors
I'm surrounded by creative people, always have been, and it's the environment where I do my best work. The energy, the imagination, the passion. It's inspiring in a way that's hard to explain unless you've felt it.
Romance authors, specifically, hold a special place for me.
Because romance isn't just a genre — it's a promise.
A promise that no matter how hard the journey gets, there's hope at the end. And in a world that can feel overwhelming, that matters more than people give it credit for.
I want to give back to the industry that gave me so much as a reader. And I want to do it by making sure your books find the readers who need them: the ones scrolling right now, looking for their next escape, their next HEA, their next reason to stay up until 2am.
That's what Ancona Creative is for.
Not just strategy and content, but a space that feels like home.
One built around your voice, your stories, and the readers
who are waiting for them.
