The Prologue:
Your Strategy Session
Before your readers can fall in love with your books, they need to find you.
You know your stories are worth reading.
But getting the right readers to find you and stay is a different chapter entirely.
Every great love story needs a foundation.
A reason for the two characters to keep coming back to each other. That's exactly what a social media strategy does: it gives you and your audience a reason to connect, again and again.
This isn't a generic template or a list of tips you could find on Google. It's a bespoke, in-depth strategy built entirely around your author brand, your books, your readers, and your goals, so every post you create has a purpose and a place in the bigger picture.
The Process
How your story begins:
The Meet-Cute
We start with a discovery call, a chance to talk about where you are, what's not clicking, and where you want your story to go.
You'll fill in a short questionnaire beforehand so we make the most of our time together.
The Proposal
Based on everything you share, I'll put together a tailored proposal, including any suggestions that make sense for your stage and goals.
The Commitment
Once you're ready, I'll send your contract, invoice, and a deep-dive brand questionnaire. The more you share here, the more your strategy will feel unmistakably like you.
The Build-Up
This is where the magic happens. I take everything you've shared and build your full strategy document: your roadmap for the next three months.
The HEA
Your strategy lands in your inbox approximately one and a half weeks after onboarding is complete. Ready to use, easy to follow, and built to grow.
What does it include?
Here's what we'll build together:
✦ In-depth brand & audience questionnaire
✦ Profile audit & optimisation (so your pages make the right first impression)
✦ Competitor analysis
✦ SWOT analysis
✦ Content pillars tailored to your voice and genre
✦ Content ideas to get you started
✦ A 3-month content calendar framework
✦ A full strategy document (aka your love letter to your social media)
Covers Instagram & Facebook. Additional platforms available — just ask.
Choose your next chapter
OPTION 1: The Prologue — Strategy: $650 AUD
OPTION 2: The Prologue + 3 Months Support: $800 AUD
The Support option includes ongoing Q&A, feedback, and check-ins, so you're never left writing your next chapter alone.
Need something different?
My clients often need a mix that doesn't fit neatly into one package.
More posts, multiple platforms, quarterly brand assets, design files you can use across your newsletter and reader groups — all of that is possible. If you can picture it, we can build it. Tell me what you need in your discovery call and I'll put together something that works for you.